Privacy Policy

Privacy Policy

This Privacy Policy describes how Avarah Limited (“Avarah”), as the owner and operator of the Website www.mrjerrys.co.uk (hereinafter, the “Website”), collects and processes your personal data. Avarah is committed to protecting the privacy and rights of Website users (“you”) in accordance with the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller
   The data controller responsible for the processing of your personal data is:

Avarah Limited
128 City Road, London
EC1V 2NX, United Kingdom
Email: privacy@mrjerrys.co.uk

2. Types of Personal Data Collected
   Avarah may collect the following types of data:

• Identification data (name, email address, postal address, phone number)
• Transaction data (orders placed, delivery preferences, payment method)
• Age confirmation and identity verification data
• Technical data (IP address, browser type, device information)
• Site usage data and cookie preferences (see our Cookie Policy)

3. Purposes of Processing
   Your personal data will be processed for the following purposes:

• To verify age and comply with legal requirements related to alcohol sales
• To fulfill your product orders and provide requested services
• To manage customer service and communications
• To send transactional and service-related notifications
• With your explicit consent, to send marketing communications and newsletters
• To conduct statistical and market analysis (in anonymised form)

4. Legal Bases for Processing
   Processing activities are based on the following legal grounds:

• Performance of a contract (order processing and customer service)
• Legal obligation (e.g. age verification)
• Your express consent (for marketing or profiling)
• Legitimate interest (to protect our business, improve user experience)

5. Data Recipients
   Your personal data may be processed by:

• Internal Avarah staff authorised to handle such data
• Service providers, such as IT systems, hosting partners, logistics, and payment platforms
• Legal authorities or regulators where required by law

6. International Transfers
   Where your personal data is transferred outside the UK, Avarah ensures appropriate safeguards are in place such as Standard Contractual Clauses (SCCs) or adequacy decisions in accordance with UK GDPR.
7. Data Retention
   Personal data is retained for as long as necessary for the purposes described, or as required by applicable law. Upon expiry of the applicable retention period, data will be securely deleted or anonymised.
8. Your Rights
   You have the right to:

• Access your data
• Rectify or update inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: privacy@mrjerrys.co.uk

9. Security Measures
   Avarah employs appropriate organisational and technical measures to ensure personal data is protected against accidental or unlawful destruction, alteration, unauthorised access, or disclosure.
10. Policy Updates
    This policy may be updated to reflect changes in our practices or applicable laws. The most recent version will always be available on this page.

Last updated: 25th June 2025